About

With a background in training as a design sprint facilitator, I became fascinated with the power of structured innovation processes. While traditional design sprints deliver excellent results, I always believed similar outcomes could be achieved with significantly less time and resources.

The emergence of cutting-edge AI technologies presented the perfect opportunity to reimagine the innovation sprint. This inspired me to create Ultra Sprint: a condensed, 8-hour version of the process that leverages AI tools to amplify human creativity and decision-making. It's designed to deliver comparable results in a fraction of the time.

The Ultra Sprint doesn't remove the need for development time. Instead, it provides a solid foundation to know what needs to be improved after the sprint. This clarity helps teams avoid wasting resources on features or products that don't resonate with users and could make the product fail.

By combining the best aspects of Design Sprints with AI acceleration, it is now possible to produce results that would traditionally take weeks to achieve in just a single day. This approach allows teams to get immediate feedback on their ideas and move forward with confidence, knowing they're building something users actually want.